Pottermore Timeline
August 15 - Pottermore starts to send out Welcome emails and the sign in button returns. The official Pottermore blogs also posts, “Beta testing (and registering for October)”.
August 10 - Pottermore sends out emails confirming that users have been selected for early entry into Pottermore from mid-August to the end of September.
August 8 - Signing into Pottermore is taken off.
August 5/6* - Early access to Pottermore is now closed
July 31 to August 5/6* - Magical Quill Challenge
Day 1 Clue - Sunday, July 31 @ 4AM Est, 9AM Bst
How many breeds of owl are featured on the Eeylops Owl Emporium sign? (5)
Multiply this number by 49.
—— 245
Challenge: Click on the Magical Quill amongst floating normal feathers.
Website: Sony USA
Day 2 Clue - Monday, August 1 @ 5AM Est, 10AM Bst
What is the number of the chapter in which Professor McGonagall cancels the Quidditch match between Gryffindor and Hufflepluff? (14)
Multiply this number by 42.
—— 588 (English country solution)
Challenge: Click on the photo of the Magical Quill in a gallery of Harry Potter and the Deathly Hallows Part 2 pictures.
Website: Warner Brothers’ Harry Potter and the Deathly Hallows Part 2 photo gallery
Day 3 Clue - Tuesday, August 2 @ 6AM Est, 11AM Bst
In the Gryffindor versus Slytherin Quidditch match, in Harry’s third year, how many points is Gryffindor leading by before Harry catches the Golden Snitch? (60)
Multiply this number by 35.
—— 2100
Challenge: Levitate the Magical Quill.
Website: guardian.co.uk
Day 4 Clue - Wednesday, August 3 @ 10:30AM Est, 3:30PM Bst
How many students take part in the Triwizard Tournament during Harry’s fourth year? (4)
Multiply this number by 28.
—— 112
Challenge: There was an error so users were automatically redirected to the registration page.
Website: a Sony webpage
Day 5 clue - Thursday, August 4 @ 1PM Est, 6PM Bst
What is the house number of the Headquarters of The Order of the Phoenix in Grimmauld Place? (12)
Multiply this number by 21.
—— 252
Challenge: Click on the Magical Quill amongst floating normal feathers.
Website: Harry Potter Scholastic
Day 6 Clue - Friday, August 5 @ 9AM Est, 2PM Bst
How many chapters are there in Harry Potter and the Half-Blood Prince? (30)
Multiply this number by 14.
—— 420
Challenge: Click on the Magical Quill
Website: Universal’s Wizarding World of Harry Potter
Day 7 Clue - Friday/Saturday, August 5/6 @ 8PM Est, 1AM Bst
How many Deathly Hallows are there? (3)
Multiply this number by 7.
—— 21
Challenge: Click on the Magical Quill amongst other quills.
Website: Warner Brothers’ Parseltongue Translator
July 30 - The official Pottermore blog reveals the Magical Quill Challenge with their blog post titled, “7 books, 7 days, 7 chances”.
July 19 - The official Pottermore blog answers questions about Pottermore, but most importantly a hidden link within the post takes us to a past interview (February 3, 2000 at scholastic.com) with J.K. Rowling. The important part of the interview is when she is talks about the Magical Quill.
In Hogwarts there’s a magical quill which detects the birth of a magical child, and writes his or her name down in a large parchment book. Every year Professor McGonagall checks the book, and sends owls to the people who are turning 11.
July 14 - The official Pottermore blog insider.pottermore.com goes live with a blog post titled, “The Pottermore Insider is here”.
July 8 - The last two of the three Pottermore previews are released by @pottermore
Preview number three: ‘New from J.K. Rowling’ … http://bit.ly/qHgsE9

Sneak peek number two: discovering some exclusive J.K. Rowling content http://bit.ly/nxOZck

June 30 - The first of three Pottermore previews is released by @pottermore
A quick glimpse of the introduction to Chapter 6: ‘The Journey From Platform Nine and Three-Quarters’ http://bit.ly/kD1fEG

June 23 - J.K. Rowling’s video announcement of Pottermore goes live.
People can submit their email for Pottermore notifcation.
June 16 - The Pottermore twitter (@pottermore) reveals www.youtube.com/JKRowlingAnnounces
Looks like the owls are getting ready to deliver some exciting news: www.youtube.com/JKRowlingAnnounces #pottermore
At the time, the link showed a countdown to the 23rd of June.
June 15/16* - The official Pottermore twitter (@pottermore) reveals the last letter coordinate for the Secret Street View Challenge.
That tenth secretstreetview.com location you were looking for… here it is! 53.476311,-2.22971 #pottermore
The Pottermore website is launched with a “Coming soon…” message followed by J.K. Rowling’s signature.
June 15 to June 16 - Secret Street View Challenge
J.K. Rowling has something new to announce.
This is not a new book, but it is something equally exciting. As a teaser before the official announcement, ten letters have been hidden on this website for you to find. To locate them you just need to enter ten individual coordinates in the search box and explore.
The coordinates are being revealed among ten Harry Potter fan sites throughout the 15th and 16th of June 2011. Find the correct sites and you could be one of the first to piece the word together.
Good luck to you all.
*Depending on your timezone.
Sources: The Leaky Cauldron, Harry Potter Wiki, Pottermore, Pottermore Insider, Pottermore Twitter

